A new packaging was developed for Mera's "Pure Sensitive" product range, which leaves plenty of room for photography.
In an elaborate casting with over 1000 applications, dogs and their owners were selected.
The photos for the 7 different packages were then produced on three shooting days in and around Düsseldorf. The special challenge was to keep the needs of the animals in mind and also to take into account the many different format requirements for the pictures.
The final motifs radiate authenticity and joie de vivre and stand out positively on the sales floor.