For the International Psychoanalytic University in Berlin we developed an image campaign around the claim "Kein Denken ohne Fühlen". The campaign focuses on students and teachers of the university and with meaningful headlines we encourage the viewer to think about what .

 

The visual language should pick up on the architectural elements of the university as well as the urban lifestyle of Berlin without appearing artificial. The campaign was played out via out-of-home posters and ceiling posters in the streetcars with the aim of making the university better known in Berlin. 

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