GLOBAL WOMEN'S DAY CAMPAIGN
DOUGLAS GLOBAL WOMEN'S DAY CAMPAIGN
#womensdayeveryday - this is the motto of Douglas' International Women's Day campaign, and six employees of the German beauty group talk about exactly how this is put into practice at Douglas.
Female Leadership is deeply rooted within the company with Berta Kolbe being the first woman to become the company's CEO in 1909. Supporting and valuing women is part of their DNA, which is why Douglas wants to celebrate women not just on one day, but every day. Therefore: It is #WomensdayEveryday for Douglas!
Special thanks to ORENDT STUDIOS, who brought me on board as director for this project and Douglas for trusting me with interviewing their employees and bringing the initial idea to life.